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Different ventures. One creative force.

Heavy Pencil is a reality series following the cast through the triumphs and challenges of building something real. An UNDERFOUND original series.

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Season 2 · Streaming on YouTube

New Episodes The Archive

New on YouTube

How We Built a Fashion Campaign Around Basketball | Heavy Pencil Ep. 4

S2 · Ep 09 · October 1, 2026 · New episode

How We Built a Fashion Campaign Around Basketball | Heavy Pencil Ep. 4 What does it actually take to create lifestyle content that feels authentic to a brand?

Episode details Watch on YouTube

New Episodes

New episodeS2 · Ep 09

How We Built a Fashion Campaign Around Basketball | Heavy Pencil Ep. 4

Oct 2026

How We Built a Fashion Campaign Around Basketball | Heavy Pencil Ep. 4 What does it actually take to create lifestyle content that feels authentic to a brand?

12 minS2 · Ep 08

Heavy Pencil Episode 3 - Reinventing the tradeshow with HairCon

Jul 2026

Heavy Pencil Episode 3 - Reinventing the tradeshow with HairCon What does it take to transform a traditional hair tradeshow into something genuinely immersive?

8 minS2 · Ep 07

Heavy Pencil Episode 2: UNDERFOUND X Barber Evo On The Road

May 2026

Heavy Pencil heads to Liverpool alongside some of the biggest names in barbering for the Barber Evo Tour - linking up with industry heavyweights including Simon Shaw and Alan Beak to showcase the culture, creativity and chaos behind UNDERFOUND.

6 minS2 · Ep 06

Heavy Pencil Episode 1: Welcome to UNDERFOUND

Mar 2026

Most people only see the finished brand. Heavy Pencil shows everything that happens behind it. Heavy Pencil is a documentary-style reality series following the people behind UNDERFOUND, an independent creative store in Altrincham, and the network of local businesses, creators and collaborators surrounding it.

30 minS2 · Ep 05

Heavy Pencil: Episode 4 (From The Archive)

Mar 2026

Heavy Pencil – Episode 4 Comfort Zones | Preparing for Recovery Rooms With the Recovery Rooms fashion event approaching, the pressure begins to build for the Heavy Pencil crew.

23 minS2 · Ep 04

Heavy Pencil: Episode 3 (From The Archive)

Mar 2026

Heavy Pencil – Episode 3 The Invitation | Recovery Rooms Creative opportunities often arrive when you least expect them.

31 minS2 · Ep 03

Heavy Pencil: Episode 2 (From The Achive)

Mar 2026

Heavy Pencil – Episode 2 Gunslinger | Filming the King Kartel Music Video Sometimes the biggest creative opportunities start with a simple promise.

30 minS2 · Ep 02

Heavy Pencil: Episode 1 (From the Archive)

Mar 2026

Heavy Pencil – Episode 1 The Beginning | Building Something From Nothing Before the awards, before UNDERFOUND, and before the chaos of running an independent creative business… there was just an idea.

55 secS2 · Ep 01

Heavy Pencil | The Reality of Building an Independent Business (Official Trailer)

Mar 2026

Most people only see the finished brand. Heavy Pencil shows everything that happens behind it. Heavy Pencil is a documentary-style reality series following the real journey of building independent businesses.

UNDERFOUND Presents

Seven friends, one industry, the reality of building something real.

Heavy Pencil is a reality series from UNDERFOUND, following the cast through the chaos, craft, and friendship of building something real in the creative industry.

Read the full story

UNDERFOUND

A culture, not just a brand.

UNDERFOUND is the world that grew out of these stories: a store, a community, and a way of looking at the things that get overlooked.

Enter UNDERFOUND

UNDERFOUND Studio

Storytelling, on assignment.

The same eye that built Heavy Pencil, applied to brand films, campaigns, and the long-form work most studios won't take on.

See the studio