“it is not just about selecting outfits and choosing models, but it is about telling a story behind it and this is when the best pieces of the clothing collection are exposed and they become the face of the brand. 

“Photoshoots are normally done months prior to the collection coming out onto the market, but as we were doing swimwear, we had to wait for spring to arrive as a green/flourishing background would have made more sense.” 

“ Have you ever felt trepidation and exhilaration at the same time? I did in that very moment, but there was no time to waste, each model had to be assigned their attire so I started selecting.”

“ The first time my fashion and styling work had taken me abroad, I remember feeling an uncharted level of enthusiasm...it was like the girls trip of my dreams!”

“So we all have a different body shapes and even though models are supposed to have the standard athletic figure, they are not all exactly the same – they are also human like the rest of us!”

“Photoshoots are good fun and you get to be a part of a wonderful team and you actually have a bit more time – as opposed to fashion shows, to interact with each other.”